Washington D.C. – On Monday, May 4th at the National Press Club, journalists, reporters, and
media professionals were invited to News Reimagined: The Creator Journalism Summit hosted
by the National Press Club Journalism Institute and URL Media. The event was designed for
newsrooms, publishers, journalists, and creators to assist them in navigating and producing the
next movement of media changes. The media landscape is changing and requires innovative
skills such as leaning into untraditional alternatives such as podcasts, content creators, and
subscription based news.
The event kicked off with a discussion by two career independent journalists, Bianca Graulau
and Nick Valencia, and moderated by Leonor Ayala of URL Media. The discussion was led by
the topics around objectivity in media, covering issues and navigating sponsorships, as well as
dealing with payments. The Summit then proceeded to split into two separate sessions, one
session dedicated for advising creators/journalists, and the other for publishers/outlets. These
sessions served as a workshop to aid leading media professionals navigate how to interact with
content creators in their place of work.
The last breakout session consisted of eleven options, catering to a variety of media professionals
from creators to publishers. These breakouts sessions were formed into small groups, and
provided an opportunity to network and collaborate on how to advance in the media industry.
Some breakout sessions included digging into contracts, leaning into vertical video, and
converting audience into revenue. These were informative sessions led by career media experts
with leading knowledge and insight.
Indonesian Lantern attended this summit and is a proud partner of URL Media. URL Media is
multi-platform network that seeks to create scale without sacrifice, connects audiences to
relevant news & information, and enables more economic viability for media organizations
serving Black and Brown communities.
-Author: Agung Putra-