Meet Japan’s Biggest YouTube Star

GLOBAL VOICES.ORG – はじめしゃちょー（hajime） is YouTube’s most popular vlogger in Japan with 3.2 million subscribers. Bound by cultural and linguistic barriers from the outside world, Japanese YouTube exists in a universe of its own. Viral memes come and go with little notice being taken anywhere outside of Japan.

Luckily, Hajime Shacho, Japan’s most popular YouTube vlogger, has included English language captions for his most watched (and most outrageous) videos. With more than 18 million views, Hajime Shacho’s most popular YouTube upload so far is “Taking a Coca-Cola bath with Mentos.”