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Super Bowl selling an average of $ 5 million for thirty second spots

February 4, 2017
Thirty-second spots during Super Bowl 51 (LI) are selling for an average of $5 million, which is up about the same as ads from 2016. The Super Bowl will be broadcast on FOX NRG Stadium in Houston, Texas – (Home of the Houston Texans) on Feb. 5, 2017.Super Bowl 51 will feature the champions from both the AFC and NFC, and the Texans won the AFC South, so it could be a home game if they can win during the playoffs. The Pepsi sponsored halftime entertainment features Lady Gaga.

 

Expect to see these brands grabbing for your attention during Super Bowl 51 (LI) on Feb 5th! (and the week surrounding the big game) Audi, Buick, Ford, Honda, Kia, Lexus, Hyundai, Mercedes-Benz, WeatherTech, Budweiser, Busch, Avocados From Mexico, Pepsi, Skittles, Snickers, Febreze, Mr. Clean, Tide, 84 Lumber, Sprint, GoDaddy…

 

Neilsen Ratings 2016: According to results from The Nielsen Company, the broadcast of Super Bowl L (2016) on CBS had an average audience of 111.9 million viewers, and was viewed in an average of 54.3 million homes and had a preliminary 46.6 U.S. household rating. Preliminary estimates also found that 72% of U.S. homes with televisions in use were tuned into the Super Bowl 50 telecast—the highest household share since Super Bowl XVI in 1982.
In regard to the social nature of the big game, Nielsen Social noted that 16.9 million Tweets were sent by 3.8 million unique authors about “Super Bowl 50” on CBS on Sunday, Feb. 7, 2016. Included within this total Twitter activity for the TV event, 4.6 million Tweets were sent by 1.4 unique authors about the advertisements that aired in the live TV event. Additionally, the most-Tweeted minute during the TV event was at 8:44 p.m. ET, when 162,000 Tweets were sent in the minute following the Super Bowl halftime show. (Super Bowl-ads.com)

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